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Promoting Shop Til You Drop

shoptil-aug20101.JPGWe are promoting the latest issue of Shop Til You Drop at exit of our women’s magazine aisle.  While we have done the display, I am not so sure about the premium space allocation for this title.  It does not respond all that well for displays in our store – not as well as other titles.  There is only so much space and once you are done promoting what you are committed to for various reasons, it is a challenge to give space to titles you know you can lift.  That said, we are giving Shop Til You Drop a go in a good spot because we understand the obligation.

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