We are promoting the latest issue of Diabetic Living with an in-location display. I know, I am a cracked record with these displays – because they work, not only for me but also plenty of other newsagents judging by the calls and emails I have received. The best titles I have found they work for are those I regularly write about here – including Diabetic Living – this is why we will leave the display up for a full week.
I give in-location displays three days to deliver measureable sales before evaluating its future.