One of our team members created this counter display for the Women’s Weekly Moroccan cookbook at the counter earlier this week. Our expectation is that we can drive some good impulse purchase business with this counter promotion – hence the prime space allocation. We currently plan to keep this display in place until next Monday. As I blogged a few weeks ago, Moroccan food is popular at the moment. I hope this translates into good cookbook sales.
I like the ACP cookbooks as they are great for use in basket building tactics – like this counter display.
not a great seller for me . Last wed i received a heap of AWW tittles that orderd for extra stock to see if i can give my cook books a bit of a boost and the standard of the books were quite poor some were with the new look covers some were the old covers with old sticker marks still on them and faded . Anyone else had that problem with old stock , it puts me off ordering anymore