Given the success we had recently with the Is God really Dead? magazine cover, I decided to place the latest issue of Biblical Archaeology Review on our main newspaper stand. I figured the GOD’S REVENGE? cover story may appeal to the same customers. I’ll give it a couple days.
I love a good magazine cover which can help us drive impulse business for a title by placing it outside its usual location.
I put the two copies I got and was bound to return as per usual with my papers yesterday. Both sold by 1pm today. I am learning mark.