Frankie magazine achieved a jump of 43.2% in the latest circulation audit results – the biggest circulation increase of any magazine. I have been a fan of Frankie for ages, thanks to its unique look and growing sales. I love any magazine with a sell through rate of 90% and above.
We are helping push sales for the latest issue of Frankie, which went on sale yesterday, with a simple in-location display – as you can see in the photo. I’d encourage other newsagents to do the same.
The sales growth for Frankie indicates that there are excellent opportunities for the newsagency channel with this title. We plan to leave the display up for at least a week.
While not getting any collateral will be a drawback for some newsagents, a few copies of the cover is enough to create a display. You are better off promoting a title which is enjoying a strong growth curve than a title which is delivering flat or declining sales.