As is the case with the Father’s Day season, the last few days were the big sale days according to the stores from which I have seen data. Yesterday was excellent with card sales ranging from $1,500 through to $2,700 for the one day.
I worked in three different stores across the day and was fascinated to find that in two, most sales were single cards whereas in the third, many sales were three and four Father’s Day cards. I am planning a more analysis thorough on card purchasing patterns.
Driving multiple card purchases in a single sale without giving away margin and outside of key seasons has to be a core goal of newsagents given the extraordinary margin from card sales.
Great result at Newsxpress Woden cards up 17% and gift up 12% for Fathers Day compared to last year
OH PLEASE LET ME GUESS…
3 OR 4 FATHER’S DAY CARDS?
NOT SURE WHO THE FATHER IS?
FRANKSTON?
Wrong Cameron.
must report that we had dismall fathers day sales for cards and gifts…
more than 50% stock still on shelves..
perhaps because our retirees no longer have fathers RIP
Lol Cameron. Seriously. Tears of laughter.
Cameron – and probably a Collingwood supporter as well!!
Huge, huge, huge day for us. Saturday not only exceeded the Saturday before Mothers Day but also beat Christmas eve sales. Admitedly Blackhawk gift cards contributed strongly but never the less it was a great result for us. Roll on Christmas.