Our Father’s Day book sale is working a treat with new traffic generated as well as excellent impulse business from existing customers.
The sale has been promoted with catalogues delivered to several thousand homes around the centre – to drive traffic. In store, we have the sale spread across two tables in prime position on the dance floor – to drive impulse business. This front of store placement of the stock also attracts people walking past in the shopping mall.
While it is pitched as a Father’s Day sale, more than half the books are for other occasions. The children’s books especially – we will sell out.
Mark how long after fathers day do you keep the books . I have a heap of stock left over , sales were great for our first time fathers day book sale only problem the books only arrived last monday and we missed the mail out of the cataloges so now i am trying to work out what to do with them all as it is going to cost a fortune to send back
Shaun, usually we would run it for another month. This time it is unusual as we are relocating the shop temporarily next Monday for six months due to construction.
i sell books 361 days , they are replacing my losses from mags.