We are relocating our newsagency early next week for around six months while our current location is required for major construction at Forest Hill Chase.
We have been promoting the relocation to our customers through a newsletter – pictured left. This shows our new location on a map and provides some background to the move. We are running a massive sale as we are temporarily going from a 330 sq m store to a 97 sq m store.
The new store will not carry all departments we cover today, there isn’t the room. We have thoroughly reviewed our data and decided to focus on: magazines (but range down by 33%), cards (no change), Tatts, Stationery (down by 75%), ink (no change), books (no change), gifts (no change), social stationery (down by 50%).
We anticipate that the first week or two will be challenging as we make compromises to fit into the considerably smaller store.
Given that the alternatives were no store for six months or a small outpost, fitting into a 97 sq m shop is a welcome challenge.
Mark, will you be combining sophie randall while you are in there or trying to run the 2 businesses seperatley?
will be a tight squeeze!
It will be interesting to see what effect this has on your turnover and more importantly your bottom line. Perhaps with your reduced overheads and the pareto principle kicking in you will be better off in smaller premises. Let us know & good luck.
No Scott, no room. This was the only space option in the centre we the enwsagency gets precedence.
Mark, how did you handle the scaling back of your magazine range with the distributors?
Darren we are using our software to guide this process and working with the magazine distributors – in the knowledge that it is a temporary move.