On the back of the Cosmo display (see my previous post) we have this display for House & Garden.
We decided on using the back of the stand as this places the display near to the stock for the title and to pitch the magazine to customers as they leave the women’s magazine aisle.
House & Garden is just outside the top ten magazines and saw a sales decline of 9.39% year on year in the latest audit. I would love to know the newsagency channel year on year numbers as I think they are worse than this. It’s a good but maybe a bit tired magazine in a very crowded space.
We are doing the best we can – with displays like that in the photo and tactical placement on the flat next to stable mate title Real Living.