Pacific Magazines is launching The Outdoor Room with Jamie Durie, a new outdoor entertaining and lifestyle magazine, on September 27. According to AdNews, it will cover all aspects of outdoor lifestyle from furnishings, renovations and decorations, budget makeovers, garden projects, to pets and wildlife, travel, food and entertaining.
Advertiser support has been strong so I’d expect a big push from Pacific to make the most of the newsagency launch.
I’d like newsagents to be able to set their own supply quantities for new titles. I’d expect some would ask for more than the projected allocation while others would ask for less. Based on the people behind the title I would be seekingcmore copies in my stores as I expect that this title will do well.
Given that it is our cash at risk it is only reasonable that we play a role in determining just how much cash we want to invest.
master chef mag had the best launch for a long time from my point of view, fingers crossed they copy that.
in the long run lets hope it has strong ties to the TV show and mirrors BHG
I had a person from Gotch ring me to confirm the number of magazines I would like for the first issue. Seems like a step in the right direction !