The TV ratings for Sunday night proved that the interest is not fading for all things food with Junior MasterChef pulling in 2.2 million viewers nationally – 32% more than the ratings of the next highest rating TV show.
There are opportunities here for newsagents in the MasterChef magazine, a Junior MasterChef cookbook, MasterChef retail packs and Junior MasteChef product packs.But the biggest opportunityis in the food magazine section. we need to be obsessive in our focus on this section, ensuring that displays are fresh and popular titles are co-located.