Pacific Magazines is supporting newsagents with a putaway coupon included in That’s Life promoting the putaway sales for the Real Food Fast part series. It is not often we see a publisher directly promoting our specialist services in this way. We are promoting the putaway opportunity because, as I say here too often, putaway customers are more valuable than regular magazine customers – basket data indicates they are 33% more likely to purchase other items in addition to the magazine(s) they are collecting.
That’s awesome, but what about inside the Cookbooks themselves? What we found inside Issue 2 was a loose leaf, full page direct subscription offer which included FREE issue 3, FREE apron, etc. I understand the subscription process, and appreciate the coupon printed in the magazine for newsagent putaways, but wonder how much more difficult it would have been to include that putaway offer with the subscription offer inside the cookbook?
Totally agree Wendy. Our subscription offers were removed
I understand the frustration of the subscription offer. I have dug into this and it is the same as when you see cookbooks from ACP discounted through Big W etc. There are different parts of the company which manage distribution through different channels.
talking of cook books have a look at sunstate books for AWW tittles better price than network