In our new temporary location at Forest Hill Chase we are using card fixtures for our magazines. While pocket depth is a challenge, we can usually only fit four copies of New Idea or Woman’s Day in a pocket, the card fixtures allow us to achieve more facings in less floor space and this was the most critical part of compressing the 330 sq m store into 97 sq m.
I’d note that the card fixtures are not the mass produced card pockets in most newsagencies, these ones were purpose built a few years ago and are slightly deeper.
Since we cannot have as many copies of each title on display, we are using the card drawers below the display to hold spare stock. This is driving extra work managing moving stock from the drawers but that is manageable.
The goal of usual card fixtures was to fit 75% of the old magazine range into less than 40% of the old space and we achieved that.
I like the single waterfall but I do miss the flat stack for volume.
We use a shorter 1200 high card rack at our counter for promotion of magazines. Only 2-3 mags per pocket and sometimes only singles but it makes an eyecatching display for the mass promotion of magazines that we sell in high quantities such as BHG and Masterchef