Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

The weight of magazine inserts

Mark Fletcher
September 24th, 2010 · 7 Comments

Newsagents, have you every collected all of the advertising inserts from magazines you receive on any given day?

I have heard from a newsagent who did just that recently.  The stack was 25cm high and weighed close to ten kilograms.  The newsagents dumped the lot, prefering to fit more magazines per pocket than give the expensive retail space over to advertising from which newsagents receive no share.

Thinking about this, imagine how much we spend paying to return full copies of unsold stock with these advertising inserts.  What a waste.

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Category: magazines · Ugh!

7 responses so far ↓

  • 1 PETER // Sep 24, 2010 at 6:13 AM

    this happens sometimes in my store as well. another concern i have is the staff time spend picking up the inserts that fall out of mags, that the customer doesnt even realise. this happen more so in newspapers.
    our local newspaper regularly prints and inserts promo booklets about the size of a 60 page A5 notebook. unless picked up in the “sweet spot” it falls out every time. these are also impossible to wrap for deliveries.
    we usually hold the ccorner and shake them into a milk crate. keep some for cutomers on the counter for the day.
    gloss brochures on the floor in a high traffic area increase the risk of an injury.

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  • 2 Graeme Day // Sep 24, 2010 at 6:42 AM

    Mark,
    With respect aren’t you going over the top with this. The inserts are there to help sell the magazine people love freebies -you know that It’s my turn to ask Do you have another agenda?

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  • 3 MAX // Sep 24, 2010 at 6:52 AM

    Graeme, Do you read those conspiracy magazines ?????

    There is no hidden agenda.

    One of the weekly mags this week had more than half a cm of inserts that were falling everywhere.

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  • 4 shaun s // Sep 24, 2010 at 6:53 AM

    to be honest i have never had a problem with magazine inserts , paper inserts yes are a pain in @#$% but magazines no

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  • 5 Luke // Sep 24, 2010 at 7:11 AM

    Before mags go onto the shelf they pass over a bin and whatever falls out falls out. Freebies are usually stuck on however subscription flyers and junk adverts are not.
    we would never pull stuff out of mags but if it falls it falls.

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  • 6 Greg // Sep 24, 2010 at 7:14 AM

    Graeme

    I am going to agree with Mark. Do you own/manage/work in a newsagency? I’ll let you know my pet hate. Rubbish that is always fall out of magazines. Most of the time it is SUBSCRIPTION forms. How does this help my business? PLEASE let me know how this helps any business?

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  • 7 Bronson // Sep 26, 2010 at 5:18 PM

    You know that businesses pay to have their insert included in a magazine/newspaper…karma.

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