The team at my newsXpress Knox store created a terrific counter display promoting items related to the AFL Grand Final. The display has been working a treat with customers using it as a kind of menu and ordering items. In many cases, the purchases are in addition to other unrelated products which brought the shoppers to the store in the first place.
The display is brilliant, fantastic – even better in person than the photo. It is colourful, attractive, attention drawing and commercially successful.
The display is a good example of why newsagencies need the capacity to make local display decisions. Too often today we have publishers telling us what to display, where to display it and even how to display it or risk being reprimanded. This can see us promoting low margin product which is not appropriate to the store.
Smart retailer newsagents need the freedom to create local displays which are appropriate to the needs of the local shoppers.
The display looks great. An improvement would have been not to include Collingwood.
Replace Collingwood with a combined G&G, NDC and News and Fairfax team. I would fly the few thousand km to support ST Kilda
Craig, what we do when they select Collingwood product is actually put St Kilda product in the bag instead.
Is the rumour true that St Nick has been at the aquatic centre all week practicing his dives?
Seriously though, display looks great Mark, a credit to the team.