A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Covering the page 1 newspaper headline

west-australian.jpgThe West Australian today has an ad for MBF stuck on top of the headline on page one of the newspaper.  While I understand the need for publishers to make a buck where they can, I have to ask – what is the value of a headline in driving sales if it is partially covered up by an ad? I like The West Australian, it is a newspaper for its marketplace.  I’d say it is currently the best newspaper out of single newspaper capital cities.  I don’t like the ad because it detracts from what the newspaper is about.

0 likes
newspaper masthead desecration

Join the discussion

  1. ed

    funny thing is that they whine like little girls when their signs inside the store are obstructed….YET they cover up their own headlines………

    no wonder stokes is so rich

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image