Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Covering the page 1 newspaper headline

Mark Fletcher
September 28th, 2010 · 1 Comment

west-australian.jpgThe West Australian today has an ad for MBF stuck on top of the headline on page one of the newspaper.  While I understand the need for publishers to make a buck where they can, I have to ask – what is the value of a headline in driving sales if it is partially covered up by an ad? I like The West Australian, it is a newspaper for its marketplace.  I’d say it is currently the best newspaper out of single newspaper capital cities.  I don’t like the ad because it detracts from what the newspaper is about.

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Category: newspaper masthead desecration

1 response so far ↓

  • 1 ed // Sep 28, 2010 at 11:04 AM

    funny thing is that they whine like little girls when their signs inside the store are obstructed….YET they cover up their own headlines………

    no wonder stokes is so rich

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