Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Kudos to the Herald Sun on AFL premiership planning

Mark Fletcher
September 29th, 2010 · No Comments

The folks at the Herald Sun do an excellent job keeping newsagents informed about events which can drive newspaper sales. Take the AFL Grand Final replay –  yesterday they communicated details about four Grand Final related opportunities for newsagents. The advance notice helps with planning the required space and labour investment. It also helps put this activity into perspective of what else is going on in the business.

I wish more suppliers would be as proactive at forecasting activity a couple of weeks out.

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Category: Newspapers

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