I am concerned that food is or is becoming overexposed in magazines and newspapers to the point of affecting sales. In addition to the excellent range of food magazines we have in Australia, just about every week there is a food related, usually a recipe book, with one or more non food magazine titles.
I suspect that customers are getting too much of a good thing. My concern piqued when looking at recent sales data for several food titles. Issues which I expected to pop had not.
There are only so many recipes which one can collect and try and with what feels like more now that ever it is not unexpected to feel saturated.
I served a customer recently who ripped off the mini cookbook wrapped around her weekly magazine and asked be to bin it.
By early 2011 we should know if we need a diet from food. If so, what next as the ride with food has been excellent.