The headline above the masthead of The Age newspaper today reads THE BEST RACING. Trouble is, they must not believe that since they sold the space over the top of the headline to an ad stuck on for Work Safe. Advertising beats editorial again.
The headline above the masthead of The Age newspaper today reads THE BEST RACING. Trouble is, they must not believe that since they sold the space over the top of the headline to an ad stuck on for Work Safe. Advertising beats editorial again.
Those getting today’s Hobart Mercury can see an example how stuck on ads can be used successfully without impacting on aesthetics. The sticker has been placed precisely over the first few paragraphs of the lead story leaving the banner and headlines free to be read by browsers and the offer to stick it on an inner page (to complete a picture) even gives it purpose. I don’t see the need to remove the sticker to read the story as a problem.
Anybody notice yesterday, the split-page ad on the front of the Age?
Ad says “Here’s a Good News Story” which is perfectly juxtaposed to a heart-wrenching photo of a mum and kids who’ve lost their dad/hubby.
Is it just me, or is it the worst taste possible? Broke my heart, that photo 🙁