I have now received magazine sell through rate data from more than 150 newsagencies. The 800+ pages of reports lists titles with a sell through of 40% OR LESS. This is an extraordinary body of evidence of magazine supply abuse against newsagents.
I am certain that newsagents are the only magazine channel experiencing this. Not supermarkets, convenience stores or petrol would experience and permit a 40% sell through.
This data is currently being collated and assessed to form the basis of submissions to a number of parties on the magazine supply model.
I am a newsagent and thank you for doing this on our behalf. Lord knows the mess we are in waiting for ANF and NANA to get their acts together! Ive been in the industry 7 years and you are the only one who gets anything done! SO thank you. I ran this report for you and myself and cancelled non performing titles and thank u again this month my NDC account is steady where it should be and GG is in credit. Take a bow!