Spotted in a Franklins supermarket recently when they offered a free Daily Telegraph if you spent $5 or more on groceries – two customers making multiple purchases in $5 lots. Around 25 copies of the Daily Telegraph ‘purchased’ this way. This sure makes you wonder about newspaper circulation figures.
A few months ago Cairns Post advised they were going to direct supply the local Caltex who had prviously been an after hours weekend agency. Our sales have droped by exactly the number they are being provided with and they will be getting all the add on sales like cigarettes sweets drinks etc. How is that a fair deal to me and I still have to pick up returns and invoice them. I loose!
OR DOES IT SHOW THE REAL WORTH OF THE PAPER
i like papers at least we can manage our own suppies they take up hardly no room and they don’t care when you are late on payment .
Glad you can manage your supplies!
We have one figure for Connect, another on the next day’s supply on today’s docket, and when the next day comes around, it’s different again! Nothing marries up, and even when we do the Connect adjustment after lunch (as advised by rep), we get a fourth different number. A fifth different number is what we actually get supplied.
Then there’s the number for that day on the bill to work out – Five Guesses!
Shaun, what’s your secret? 😀
what we receive is what is on our delivery dockets but that is always less than what is on our actual invoice which is diferent to connect, why does this happen it is only with fairfax.
We’ve lost a regular for one publication, although he buys three papers every Saturday. Now he buys two, because the other one is free a the nearby airport where he works.
Who can blame him? At least he stops in here to actually BUY the others.
The bullshit circulation figures are scary, considering the free ones dumped at public places, as well as ridiculously unviable home delivery deals on offer. To me, it’s a propaganda investment at our expense, more than theirs. Then again, our stores aren’t really our businesses, are they? Apparently.