British weekly magazines is another segment which works well for us in terms of habit based purchases. Attract customers because you have titles which interest them and they will travel to shop with you. People buying these titles often present with other products – adding to their value.
My point with these three posts this morning is to show that there can be nuggets of gold in your magazine department is you look at your sales data carefully and nurture these opportunities. While mass is important, sometimes under the surface you will find more valuable and consistent magazine business. This, to me, is what habit based sales are all about.