We decided to give jamie magazine – the Jamie Oliver food title – a go a in one of my stores few months ago and are glad to have made that decision. The latest issue has sold four of the five allocated copies. I mention this because I am sure that magazine distributors miss achieving sales for titles as the process of discovering and adding titles is a challenge. Newsagents are left to rely on a process which was out of date twenty years ago.
Newsagents need better facilities for identifying and ordering new titles without the risk of the oversupply part off the model kicking in.
You would think it would be as simple as a “new titles” tab on the suppliers web site.
we early return this title every month
have never sold a copy
Shaun S,
Probably no barramundi recipies.
we’re lucky to sell one copy each month.
I’ve tried promoting this in different areas in the store but nobody is interested.
At least I’ve managed to get our supply reduced from 15 to 7!
Max ,what Barra .went sat arvo should have saved that fuel money and gave a little extra to the Xmas fund for our favourite magazine distributors because we know they are going to need a little extra this year after getting through all these extra returns
Have sold one copy in 6 months. Interestingly one of the book suppliers has said the Jamie Oliver books are a little harder to move at the moment so it could just be everyone getting tired of the name/face.