Interest in gift cards is increasing as shoppers start to consider their Christmas shopping plans. I am glad that we established ourselves well in this space well in advance of the season.
While the iTunes gift cards and the most popular in the Blackhawk range, gift cards from Sanity, Jay Jays, Mitre 10, Dymocks, Super Cheap Auto and Angus and Robertson are also popular.
The gift cards are being sold with a greeting card more than 75% of the time, meaning a nice margin add-on for an already high margin sale.
While newsagents cannot build their future off the sales of gift cards , they can bank a higher margin from existing shopper traffic. This is the important next step to navigating to the future – building a better business today off of the traffic we have today.
The number of newsagents selling gift cards continues to grow solidly.
The latest extension to the gift card range further leverages existing newsagent traffic even further. The smartbox range offers experiences in a unique format for newsagencies. The price point provides another excellent margin building opportunity for newsagents.