Imported magazines get a bit of a bum rap here and elsewhere. While plenty of this is deserved, there are times when imported titles support newsagents and our need to be the place for magazines. The two Christmas magazines are an excellent example of this. They fit with our theme of helping our customers get ready for Christmas. They also reflect content not readily available in Australian magazines.
We are displaying both titles outside of the usual category location. Instead, we have them located where our shoppers are looking for Christmas decorating and entertainment ideas. These titles reflect an important point of difference for us compared to all other magazine retailers in our shopping centre.
If I was given the ability to easily select overseas titles and control the volume received I am sure I would increase my range. A smart distributor would give me these facilities and see their sales increase to proactive newsagents as a result.
Unfortunantly this tittle and many overseas tittle no longer make it on the shelf unless they have a proven sales history for me .Due to the way they have treated us i have cut back a hell of a lot of pockets in the last several weeks so there is only so much i can fit on the shelf now . will i miss out on a sale i do not think so . i have brought this up in the past overseas tittles are way to expensive and the aussie dollar is at an all time high but why are we still paying the extra money for these magazines ,once again we are helping to line the pockets of a distibutor