Card companies swap ranges in and out to keep the offer fresh. Blue Mountain Arts is an exception. While designs and verses change, there has been a sameness for many years. Over a year ago I took it out of one of my stores. Now, I am removing it from the other store carrying the brand. We may go back into BMA at some point in the future. There would need to be a major overhaul of the offer to better differentiate the brand. What was unique for BMA years ago is now a crowded space.
I have heard that they have done a refresh but won’t credit out old stock to bring the new designs in. The new designs will just filter through….
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We have been told new range available after christmas
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they don’t sell well in my area, we have to throw them in the bin.
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