This Hallmark promotion is helping to drive Christmas sales. Customers who spend $20 or more on Hallmark Christmas products (cards, wrap, bags and gifts) can buy the fun reindeer for only $5. I like to watch how customers interact with the display. In one of my stores yesterday I watched as one customer was approaching the counter with three Christmas cards when she noticed our reindeer display. She picked up a reindeer and went back and selected two more cards.
This type of basket building promotion based on perceived value is, in my view, more valuable to us than straight out discounting.
Sometimes I read this blog and then give myself a good kick up the bum for missing such a great promo.
We are with alliance and we try and look for the add on promos but we missed this one. What a great way to promote increase purchases of cards.
I agree that having combo deals is good for driving business. However I still have found over the last 19 years the best combo deals are the ones that promote themselves such as this one. Trying to promote combo deals with items that don’t naturally go together just doesn’t work