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Do newspaper apps cannibalize print?

James Murdoch, head of News Corp. in Europe and Asia thinks so.  He also prefers the Apple iTunes store to newsagents.  Read for yourself what he is reported as saying last week:

“We go to the iTunes store because it’s frictionless. They charge a percentage but the guy on the newstand and the newsagent charge a percentage, and they don’t even merchandise it properly,” he told the Monaco Media Forum.

Regardless of whether he is speaking from a UK perspective or not, it’s an unfortunate and unhelpful statement.

Here is his comment about apps as reported by Reuters:

“The problem with the apps is that they are much more directly cannibalistic of the print products than the website,” he said. “People interact with it much more like they do with the traditional product.

Yesterday, News Limited launched apps for its capital city dailies with more cities to follow.

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Media disruption

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  1. shaun s

    maybe they need a reality check on how they have made all there money .

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  2. eric

    the end of news ltd soon after his father gone.
    anyone can make news on website and no body trust news ltd’s newspapers anyway.

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  3. Y&G

    OMG he said that???
    Pretty much sums everything up, really, doesn’t it?

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  4. Wendy

    Does he forget that it is they who dictate the percentage???

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