The range of digital scrapbooks we have from Hallmark are generating good interest. They have been on the shop floor for a couple of weeks and we have sold some already. This is good considering the uniqueness of the products. It will take a while for us to learn how to help sell them …while some will purchase on impulse, others will need help.
I like that the digital scrapbooks are themed, like the baby one in the photo. This gives us a unique gift to offer for this occasion.
Interactive gifts are certainly in.