We are promoting the Christmas edition of The Australian Women’s Weekly with the in-location display in the photo plus a flat stack between the Herald Sun and The Age as well as a four pocket full face display facing customers as they enter the store.
It is a busy issue with the Christmas theme, a cookbook stuck on the cover and a royal engagement souvenir stuck on the back. There’s a lot going on with this issue, maybe too much. Time will tell.
This issue is too thick to fit two copies in our slim pockets. So it is one copy per pocket. We’ll live with that and top up several times a day. We are contemplating a promotion showing off one or two things from the free cookbook. Retail theatre always works well.