We are promoting the launch issue of body + soul with strong displays in my stores. This is a new title which has grown out of the popular supplement in News Limited newspapers.
body + soul enters the already successful women’s health segment – a somewhat crowded segment in my view.
In addition to a high profile display, we have the title well represented with women’s health titles. We also have a pocket in with women;s weeklies for this first week of the on sale.
Mark the display looks fantastic, well positioned, inviting. Has it worked in terms of incremental sales?
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