We are further trimming magazine range in several categories to enable us to full face display two pockets – as shown in the photo.
Looking at the magazine range carefully, we see an opportunity to target titles which deliver sales or one or two over a month. We are better serviced by cutting these titles and increasing sales of the high volume titles.
I expect that the net effect of the move will be an increase in magazine revenue.
While the publishers of the lower volume titles will not be happy, I have to make decisions which are appropriate to my business ahead of theirs.
At this stage, we are making these moves in Home & Living, Gardening and Food. All strong categories where I feel we can achieve good sales growth at the top end of titles.
My frustration is the road blocks at Network Services and Gordon & Gotch to newsagents who want to implement considered decisions like those I am discussing here. Their automated increase in supply has me bucketing water out of the leaky boat when I can make more money for both of us if they stop the leak from happening in the first place.
I would not implement this across the store at this stage. I think it works best as a pocket of a point of difference – as the photo shows. these titles stand out from those around them.
We have also started doing this with some of our titles. (mostly Lifestyle, gardening and womens magazines).
With the end of the month upon us, we are once again on a crusade to send back as much as possible. The gaps that open up not only allow us to spread out the high performance titles, but gives us room to properly display any magazines with attractive covers, helping to boost sales
Maybe this is what the good folks at Network thought i might do with the amount of Rugby League Week`s they sent me today !!! Sold 23 copies of the corresponding time last year, average 10-12 copies through the season proper and today received 51……????
YEP 50 HERE AS WELL that didn’t show up anyway
I like the look of this. It is a way of professionally displaying and trimming range. Trimming range is hardwork thanks to Gotch and Network.
It makes it hard for me to support the big gardening titles in my store, especially when I see that Gardening Australia magazine has offered Coles an exclusive sample bag. This would do really well for them and what’s frustrating is that it would do so much better in my newsagent where I could give it the display space and time to promote it! Where is my sample bag News Magazines? Supporting titles that support newsagents is very important!
Mark this is a terrific display, very professional. I am a smaller publisher and stuggle to get attention. What do you suggest for businesses like mine to get this sort of attention?
News Magazines is this not the crowd who sold super food at$2.00 in coles and we were selling it at $2.950 and then send me a stand to put their stuff in not going to happen