We still have fourteen days to go and Christmas gifts in our catalogue are selling out. What a terrific season!
The app magnets, m-cups, Hallmark recordable storybooks, bears with speakers in their feet (seriously), dolls and the doggy bank have all been hits. The flyers distributed to homes have driven new traffic. The gifts themselves have driven excellent impulse business in-store.
Margin on some items is excellent while on others it is good. No matter, banking the margin is the key issue, as I noted in a blog post a few weeks back.
While I do bang on here about magazines more than any other product category, Christmas is a season which separates newsagents. It tests us as buyers, visual merchandisers and retailers. It is when we can leverage our good magazine, newspaper and greeting card traffic into other business.
Hi Mark, just wondering where did you get the iphone apps magnet? how much margin can we get for it?
Gadget King.
Thanks Mark