We are seeing excellent bonbon sales this Christmas. Well up on last year. We are well into double digit growth. Indeed, our bonbon sales are another reason we are enjoying what we thought would be a flat Christmas. This has probably been helped by our sourcing of a broader range of bonbons than in previous years. It has been useful to buy outside traditional newsagency channels. This is the only change to our bonbon approach – we are displaying them in the same way as we always have.
Now I know I need glasses !
At first I though this said Strong bourbon sales.
Yes, signs are that our customers are also crackers about Bon Bons this year. Sales are explosive – they’re going off!!!