Boxed Christmas card which support a charity are easily outselling boxed Christmas cards which do not support a charity based on what I am seeing in my stores this Christmas. You know you are on a winner if a customer asks for a specific item and only wants that item. This is what we are finding with charity Christmas cards.
I was with a couple of customers yesterday who wanted to buy eight boxes of cards. We did not have enough stock supporting a charity so they will be back in today or tomorrow once our next shipment arrives. They passed up the opportunity to buy and excellent range of boxed cards we had on display, not even looking at the designs. They were adamant that they would only buy Christmas cards which support a charity. They came to us because of our history of carrying a good range of charity Christmas cards.
While I have no research to back this, it feels to me as if Social Conscience Shopping is on the increase.
Couldn’t agree more. Some of the smaller companies do it very well but it surprises me that the the major suppliers still haven’t caught on.
we sold over $50,000 of chartty cards every year nothing else
Tim, they did for a while and pulled back. A missed opportunity. We received plenty of new charity Christmas card stock today and almost immediately it was selling.
Yes, I agree with your words Mark. Customers those who want to send Christmas Cards online mostly prefer those website from where they can buy Christmas cards online and on the other hand they can be a part of some charity related work.
Most newsagents have a good range of charity cards this year.