The latest issues of Better Homes and Gardens and The Australian Women’s Weekly are being weighed down by the free booklets stuck on the back cover.
The booklet in each case is printed on light paper and looks damaged once the magazine has been lifted out of the magazine and put back a few times. The glue line attaching the booklet to the back cover is set in from the spine of the booklet, this enables it to bend forward – the result is more easily seen with Better Homes and Gardens in the photo although it is happening with both titles.
The production process with these booklets, for a range of titles and not just the two I list aboce, leads to easily damaged stock.
While I am no printer, the problems could possibly be solved by attaching booklets which run down to the bottom of the magazine (rather than starting a couple of centimetres from the bottom) and which are glued closer to the spine of the booklet.
lucky you guys mine are missing & gotch has no stock not bad for the busiest time for us after boxing day