We are promoting the latest issue of Diabetic Living (out yesterday) with a regular half waterfall display with our health titles plus a second tactical display in with weekly magazines. It is this second location which sells the most copies for us. I’d urge other newsagents to do the same. Place it just above Woman’s Day or New Idea. The other impulse location where it works is at the counter but right now, counter space is at a premium.
Investing time in finding space for this title is worth it because it is a nice basket builder.