The latest issue of frankie has been on the shelves less than a week and already a couple of my newsagencies have sold out. We are urgently chasing more stock. What a hit this magazine is!
We place frankie at the edge of our weeklies, away from the major weeklies since it attracts a different customer. This is why we like it at the edge of a section. We give the title half a waterfall. The brilliant covers make it easy to spot amidst all the colour of other covers.
It is odd, give the oversupply of non performing titles, that here we have a magazine title which continues to sell well and we have to continue to chase stock.
Frankie continues to grow for us too Mark, might start asking the customers why?
Just checked with my 19 yr old – she likes the quality feel of the paper, loves the graphic design elements, trendy coverage of topics, doesn’t esp go for the “valley girl” fashion but then she is a bit different in her own personal style. She gives it 9 out of ten and has NEVER read AWW, NI,WD,Dolly Girflriend NW etc etc.
Sell heaps of Frankie here too
:))