Take 5 and the free make-up attached to the cover is a challenge to display. We can only fit one copy per pocket. To compensate we have stock at the counter and on the floor in front of the waterfall. Given that we will sell between 60% and 70% of our stock today, like many newsagents, we had to find a way to save us from having to fill the pockets every hour.
Take 5 and That’s Life continue to be the most successful magazine pairing in newsagencies. The percentage of times they are in the basket together is extraordinary. This is why it surprises me when I see newsagents who do not promote the two titles next to each other.They are missing sales.