We are fortunate to be among the newsagents who have received the excellent display unit for promoting Better Homes and Gardens. Pacific Magazines always gets these display units right. They are strong and easily assembled. I love that they can be used in a variety of locations without impacting on floor space too much. We will move the stand each week using it at the front of the store as well as other busy locations – some distance from where we have our Better Homes stock placed. This unit is about achieving incremental business.
Since the units are expensive, they cannot be sent to everyone. The best way to get this and other premium collateral is to go above and beyond for a title and to communicate with the publisher about this.