We have placed the latest issue of Melbourne Kitchen + Bathroom Design next to the latest issue of Better Homes and Gardens. We want to use the excellent high sales of the second title to drive browsing and sales of the first.
Nothing smart in that when you think about it … except that not enough newsagents use the real-estate on either side of their top selling titles to drive sales of the lower selling titles.
If you are thoughtful about your placement, you can achieve some excellent incremental business as we are finding with the latest issue of Melbourne Kitchen + Bathroom Design. It is a natural fit with Better Homes.
Newsagents who are growing magazine sales, yes there are some, are usually engaged in this type of thoughtful tactical placement.