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Promoting the new look Girlfriend magazine

mags-gfmar2011.JPGWe are promoting the new look Girlfriend magazine and new look collateral promoting the title with this display is a good location in-store.  The edgier look takes the magazine away from the softer teen girl look.  This cover has more of a Frankie magazine look. That’s a good thing.

The change in look warrants a different approach to promotion.  hence the space allocation and care taken with the display.

We will leave this display up for a week and then move it to be displayed with our weekly titles for a week s part of our co-location strategy.

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