If sales data I am seeing is anything to go by, UFC magazine has had a good first three days of sales. In one of my stores we sold out of the initial allocation within 48 hours and are now well into the additional allocation.
While not a MasterChef magazine launch – because the UFC TV brand is not as big here as the MasterChef TV brand – I expect sales for the launch issue of UFC to meet the publisher’s expectations.
I’d encourage newsagents to support the title with prime space allocation for at least the first two weeks. This is how we are getting our sales – from the front of the store.
Still have not sold a copy – Funny you mention that it is no master chef launch but i received more copies than i did with masterchef
We received only 9 copies but still set up a good display. Sold 6 the first day but when tried to order more online they are apparently out of stock. Frustrating as now have to pull down display and stop promoting it as we have no stock.
Try again Gary as I understand it there is stock.
We received UFC from Gordon and Gotch today…at a glance the cover looks EXACTLY the same as UFC Australia from Network. Obvoiusly the same magazine, one international and one for the local market, from the same publisher. Why the different distributors and more importantly, why AREN’T the covers different. This will no doubt confuse the customers no end.
Brendan it is known that UFC is the Aussie vesion of the American mag,they have done it with Top Gear and Good Food.
When a title is purchased there may be a contract in place that means the purchaser can’t distribute it until the contract ends.It is not new it has been going on for a long time.
As for the cover being the same ,I can’t comment as we didn’t get any from Gotch.But it may well be that the man on the cover is popular in those circles so it is a good investment.
Not only is the cover almost identical, but I have been through the first 1/3 of the magazine and the content is the same. Different adverts in slightly different places, but the Aussie copy is a very lightly modified version of the US copy.
I cannot see any reason to have both on the shelves – way too similar to justify the extra $3 for todays US copy, all of which have been early returned. Bit of a shame really!
Mary,
It is not just the same man on the cover, it is the same cover slightly re jigged. My concern is that customers will not be able to tell the apart and mistakeny buy the one they DON’T want. Not a situation I want to be put in as we normally have a no returns, no exchange policy on magazines and newspapers unless of course the product is defective. Ripped of in the past and won’t let it happed again.
Mark I have tried again and the website still says none available. Similar story for Cleo which also came out on Monday.
Also, in the Australian edition published by ACP they haven’t changed any of the prices on the product pages and they are still in US$ which will lead to more confusion for the consumer.
Sent the US one back $9.95 an issue against $6.95 for Aussie version. Touble is even after reading this blog originaly blamed network (apologies). I guess this is one example of a free market with variety and choice for the consumer. By the way UFC (Aus Style) is selling.
Peter