The latest issue of Better Homes and Gardens has a cracker of a cover. For my money it is one of the best looking covers we have in-store right now.
We are giving Better Homes and Gardens the best display location in the store and it is already flying of the display. We also have the title co-located in three locations on top of the usual location.
This cover looks ideal for a high impulse purchase rate – hence the space commitment. From yesterday through to Monday is be best opportunity for attracting incremental business.
Newsagents who do the average with this title, placing it in the usual location with no bonus treatment, will see average sales. While average is okay, incremental business is better – it’s money in the bank.
No doubt a reflection on my small size and unusual demographics (mostly city workers), but I’ve sold more copies of Playboy than BHG since Monday! Pamela Anderson is the attraction in the current issue and some may find it worth promoting.