I happened to be listening to radio 3AW at around 12:45am yesterday when I heard Ash Long from the Melbourne Observer talking with Keith McGowan about the latest issue. What was terrific was the pitch as to where people could buy the Melbourne Observer – at more than 400 newsagencies.
This goes back to my post from earlier this week. We need more publishers promoting that their titles are available from newsagencies – like the Melbourne Observer does.
If you are in Victoria and don’t carry the Melbourne Observer, talk with All Day Distribution. This is a title which appeals to 55+. Readers are loyal. At Forest Hill we enjoyed excellent sales, many from shoppers who visited specifically because we carried the title. Place it with your newspapers.