A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Old magazines never die

whitedwarfbag.JPGOld copies of White Dwarf magazine which failed to sell when sent out the first time have been gathered up, bagged with three to a bag and sent to newsagents as a Value Pack prices at $10.00.  In the bag I checked were White Dwarf issues from October 2009, November 2009 and December 2009.  Maybe I am wrong and these old titles will sell.  If so, great.  If not, then I will be wondering why we have been lumped with old product like this.  At least fans can actually see what they would be purchasing.

So, old magazine never die, they live on on the endless loop between newsagencies and magazine distribution centres … emitting carbon along the way, soaking up our cash and taking space from a title which may have a better chance of selling.

0 likes
magazine distribution

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image