We are promoting the latest issue of Gardening Australia magazine and the free gardening gloves bagged with the issue with this aisle end display capping two busy magazine aisles. The extra effort in selecting background colours for the display to compliment the cover of the magazine certainly pays off.
We are planning an additional display at the weekend at the counter – with the newspapers and showing off the free gardening gloves.
This is one example where bagging the magazine is necessary – it is the only way to deal efficiently with the gardening gloves.
This issue would sell itself just by it’s vibrant cover
pity it is lost by plastic advert promoting free gloves