We are promoting the latest issue of Burke’s Backyard with this display on one of our aisle ends – facing onto the dance floor. Following a week in this position, we will migrate the title to an in-location display for the second week of the on sale. We are starting to look at feature displays like this based on return. We need at least five sales in a week to justify the space and labour commitment. This minimum sales target will put some previously promoted titles out of contention for prime space promotion.