We are promoting the latest issue of UFC magazine with this display on the dance floor near the sales counter.
I like the blue there of the cover. This, coupled with the cutout which we kept from the launch issue, makes the display stand out amid the sea of colours in the newsagency.
We also have a waterfall display of UFC in our men’s magazine aisle – more for destination purchases. The display on the dance floor is for impulse purchases.
Issue 1 of UFC sold well, easily justifying the promotional effort. We’re hoping issue two will be strong.