We are promoting the Woman’s Day Royal Wedding one shot right at the front of the newsagency, facing into the shopping mall. This is the kind of title which will draw traffic – even though marketing collateral is light on. Ugh. We are reusing the I Love Magazine stand from ACP. We, like plenty of newsagents, are chasing more stock as we expect to sell out of what we received. (Click on the image for a larger version of the photo.)
I was very disappointed in the supply of this special issue. Not only was it later than they advertised but we only got supplied with 7 copies. We sold 3 before they even hit the shelves. When I rang network why such a small reply She said it was because they didn’t print many and everyone got a small supply. Why would they do that with a special issue with appeal like a royal wedding.
This is a great title, so great when we tried to order extras yesterday after selling out we were told they were out of stock. Good selling to those that got enough supply as oldies love it.
I didn’t get any, tried to order online, but see its for supermakets. the supermarkets seem to have plenty on their shelves. We are being screwed again!!!!!!!!